Premium Nutrition for Your Best Friend

Join our community and get 50% off your first Picky Eater Trial Box

Why Pet Parents Choose Us

Premium nutrition crafted with care for your beloved companions

Pet parent inspired by your wife

You Know Your Pet Best - No Quiz Required

While competitors waste your time with 10-15 minute quizzes, your order could be on its way. We understand life is busy and time is precious—time best spent with your furry pal. We keep it easy; pick what your pet will adore and order healthier options. It's that simple!

Smooth mashed pet food without visible vegetables

The Mash Advantage™

Our premium pet food delivers superior nutrition with exceptional hydration your pets can actually digest and absorb. Easier digestion, better nutrient absorption, and safer than raw feeding. Premium nutrition technology that sets us apart.

Premium human-grade meat

100% Human-Grade Meat

Quality you'd eat yourself. Every ingredient meets the highest standards for human consumption.

Scientific formulation

Scientifically Formulated & Tested

Rigorously tested and expertly crafted to ensure optimal nutrition and safety.

Stock Up & Save - Dogs

Bigger packs, better value for your furry family

Popular Choice

Family Pack: 60-Cup Supply

60 Cups

Save $25

$164.99

$2.75 per cup

2 months supply for a 30lb dog

Stock Up Now

Stock Up on Cat Food & Save

Get more of what they love - bigger pack, better value

Best Value

Feline Family Pack - 36 Cups

$165

$2.50 per cup

Perfect for multi-cat homes or 1 month supply

Stock Up Now

What Pet Parents Are Saying

Real results from real families

★ ★ ★ ★ ★

My picky eater finally found food he loves! The #19 has completely transformed mealtime. No more begging for table scraps!

Javonne, PA

Verified Purchase
★ ★ ★ ★ ★

My lil chihuahuas love that food!! I love you guys products!!!

Josa, IL

Verified Purchase
★ ★ ★ ★ ★

My pups both loved it!

Stella, AZ

Verified Purchase
★ ★ ★ ★ ★

Order came in fast with amazing packaging. My cat loved the food so much he was begging for more. I feel at ease knowing my cat is getting substantial nutrients!

Michelle, TX

Verified Purchase
★ ★ ★ ★ ★

He loves it, it’s wild! Real, whole ingredients—never any fillers. I love it!

Arica, IL

Verified Purchase
★ ★ ★ ★ ★

My dogs loved it! It’s hard to find reliable dog food for good prices these days... The prices beat the alternatives, and they actually make the food at home with healthy, hearty ingredients.

Joel, PA

Verified Purchase
★ ★ ★ ★ ★

They both loved it! I haven't opened the other one yet but will tonight!

Emy, NC

Verified Purchase

Formulated by Science. Cooked with Love ❤️

Meet the husband-and-wife team behind every recipe

Joshua
The Science

Joshua

Biomedical Engineer

With a background in biomedical engineering, Joshua brings scientific precision to every recipe. His passion for pet nutrition stems from understanding how the right ingredients can transform health and vitality.

Madeline
The Soul

Madeline

Owner & Head Chef

Madeline's culinary expertise and deep love for animals inspire every meal we create. She believes that cooking with care and quality ingredients is the ultimate expression of love for our furry family members.

The Legend Behind Recipe #19

A tribute to family, football, and the pursuit of excellence

Every great recipe has a story. Recipe #19 was born from a moment of inspiration—a tribute to excellence, dedication, and the pursuit of greatness.

Named in honor of a legendary athlete who wore the number with pride, this recipe embodies the same commitment to quality and performance that defined a Hall of Fame career.

We crafted Recipe #19 with the finest ingredients, each one carefully selected to nourish and fuel your pet's journey to their own greatness. Just as champions are made through dedication and the right nutrition, your pet deserves nothing less.

This isn't just food. It's a legacy of excellence, served fresh every day.

Champions are made through dedication and the right nutrition. Your pet deserves nothing less.

Try Recipe #19

🐾 Frequently Asked Questions

How do I store the food?

Since our food is fresh and preservative-free, it must be kept frozen until you are ready to use it.

  • Freezer: Keeps fresh for up to 6 months.
  • Fridge: Once thawed, it stays fresh for 4-5 days.

Pro Tip: Move one bag from the freezer to the fridge 24 hours before you need it so it thaws perfectly!

Do I need to cook it?

Nope! We’ve already done the cooking for you. Our meals are fully cooked to kill bacteria, then flash-frozen to lock in nutrients. Just thaw, pour into the bowl, and watch them devour it.

Can I microwave it?

We recommend serving it chilled or at room temperature. If you want to warm it up, you can add a splash of warm water.
Please do not microwave or serve it hot—high heat can destroy the natural vitamins and nutrients we worked so hard to preserve!

How do I switch my dog to fresh food?

Slow and steady wins the race! Sudden changes can upset a dog's tummy.

  • Days 1-3: Mix 25% Family Pet Table with 75% old food.
  • Days 4-6: Mix 50% / 50%.
  • Days 7-9: Mix 75% / 25%.
  • Day 10: 100% Fresh!

Where do you deliver?

We currently deliver across the continental U.S. with local delivery options in select areas. Enter your zip code at checkout to see what’s available near you.

How do I contact customer support?

You can reach us anytime through our contact form, or WhatsApp! We’re here to help with orders, nutrition questions, or anything else you need.

Do you offer medical advice for pets?

No — while we may provide general suggestions or product recommendations to support your pet’s wellness, we do not offer medical advice, diagnosis, or treatment. Our products, including any nutritional items or devices, are not substitutes for professional veterinary care. Always consult your veterinarian before making changes to your pet’s health routine, especially if your pet has a medical condition or is on medication.