Premium Nutrition for Your Best Friend

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Why Pet Parents Choose Us

Premium nutrition crafted with care for your beloved companions

Pet parent inspired by your wife

You Know Your Pet Best - No Quiz Required

While competitors waste your time with 10-15 minute quizzes, your order could be on its way. We understand life is busy and time is precious—time best spent with your furry pal. We keep it easy; pick what your pet will adore and order healthier options. It's that simple!

Smooth mashed pet food without visible vegetables

The Mash Advantage™

Our premium pet food delivers superior nutrition with exceptional hydration your pets can actually digest and absorb. Easier digestion, better nutrient absorption, and safer than raw feeding. Premium nutrition technology that sets us apart.

Premium human-grade meat

100% Human-Grade Meat

Quality you'd eat yourself. Every ingredient meets the highest standards for human consumption.

Scientific formulation

Scientifically Formulated & Tested

Rigorously tested and expertly crafted by Scientist and Certified Pet Nutritionists to ensure optimal nutrition and safety.

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The Picky Eater Trial Box

50% OFF for New Customers
Choose multiple bags of one specific recipe or choose between all four of our recipes by mixing and matching ! Perfect for picky eaters to discover their new favorite meal.
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Choose your dog's recipe

Premium, human-grade nutrition crafted with love for your best friend

The Original- The Gentle Blend

The Original- The Gentle Blend

Our most affordable fresh recipe. A classic blend of Chicken, Turkey, and Chicken Organ meat starting at just $5.25/lb. Available in 15- Cup, 60-Cup and 120-Cup bulk supplies.

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#19 (The Founder Tribute)

#19 (The Founder Tribute)

The Founder's favorite, and our #1 Best Seller! A high-energy blend of Chicken, Turkey, Chicken Organs, and real Ground Lamb. Perfect for active dogs. Available in 15, 60 or 120 Cups.

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Lamb Slam

Lamb Slam

A premium red meat feast for picky eaters and weight gain. Packed with Lamb, Pork, Salmon, and Beef Organs. No chicken fillers. Wholesale bulk pricing available.

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Salmon Glow

Salmon Glow

Loaded with Omega-3s to stop itching and shedding. Real Salmon, Turkey, and Beef Organs. The ultimate coat-boosting meal. Available in 15, 60, and 120 cup amounts.

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Choose Your Cat's Recipe

Premium feline nutrition formulated by science
Poultry Pounce Ingredients

Poultry Pounce

A gently cooked blend of Turkey, Chicken, and Hearts packed with natural Taurine for heart health. 100% Human-Grade meat for Adult Cats.
Key Ingredients
Chicken, Turkey, Chicken Organs
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Ocean Trio Ingredients

Ocean Trio

Wild Pink Salmon, Sardines, and Anchovies loaded with Omega-3s for a silky coat. Fresh, wet, and complete for Adult Cats.
Key Ingredients
Salmon, Sardines, Anchovies
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WHAT PET PARENTS ARE SAYING!

Jeremy, IL

Jeremy, IL

Zeke absolutely loved this food. He normally eats sparingly throughout the day and grazes at his bowl, but with The Founders Choice, he kept coming back for more. That alone says a lot. The food clearly grabbed his attention and held it, which is rare for him. If you have a dog that’s usually picky or a light eater, this one is definitely worth trying.
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Stella, AZ

Stella, AZ

My pups both loved it!
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Arica, IL

Arica, IL

He loves it, it’s wild! Real, whole ingredients—never any fillers. I love it!
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Javonne, PA

Javonne, PA

My pet rottie and cats love this food! Excellent portions sizes that absolutely last. We notice a difference in our dog’s coat after a few weeks of mixing this with her dry food. Highly recommend!
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Josa, IL

Josa, IL

My lil chihuahuas love this food!! I love you guys products!!!
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Michelle, TX

Michelle, TX

Order came in fast with amazing packaging. My cat loved the food so much he was begging for more. I feel at ease knowing my cat is getting substantial nutrients!
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Joel, PA

Joel, PA

My dogs loved it! It’s hard to find reliable dog food for good prices these days... The prices beat the alternatives, and they actually make the food at home with healthy, hearty ingredients.
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Emy, NC

Emy, NC

They both loved it! I haven't opened the other one yet but will tonight!
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Formulated by Science. Cooked with Love ❤️

Meet the husband-and-wife team behind every recipe

The Science

With 11+ years in research and a Biomedical Engineering degree, Dr. Gale brings scientific precision to every recipe. His years of experience as a scientist working with animals with kidney disease gave him a deep understanding of how the right ingredients can transform health and vitality — and that knowledge is at the core of everything we formulate.

The Soul

Born and raised in the Dominican Republic, Madeline grew up understanding that food is medicine — a philosophy deeply rooted in Caribbean culture, where natural ingredients are trusted to heal, nourish, and strengthen. She brings that same mindset to every recipe we create. Merging her culinary background with a profound love for animals, Madeline believes that cooking with intention and top-quality ingredients is the purest expression of care for the furry family members we cherish.

The Legend Behind Recipe #19

A tribute to family, football, and the pursuit of excellence

Every great recipe has a story. Recipe #19 was born from a moment of inspiration—a tribute to excellence, dedication, and the pursuit of greatness.

Named in honor of a legendary athlete who wore the number with pride, this recipe embodies the same commitment to quality and performance that defined a Hall of Fame career.

We crafted Recipe #19 with the finest ingredients, each one carefully selected to nourish and fuel your pet's journey to their own greatness. Just as champions are made through dedication and the right nutrition, your pet deserves nothing less.

This isn't just food. It's a legacy of excellence, served fresh every day.

Champions are made through dedication and the right nutrition. Your pet deserves nothing less.

Try Recipe #19